Even the best products don’t sell themselves—enterprise buyers choose brands they recognize, trust, and value.
A weak brand presence, narrow market access, and an ineffective sales strategy keep startups stuck. But it doesn’t have to be this way.
Growth Solutions for B2B Businesses
Why B2B Startups Struggle to Scale – And How to Fix It
Enterprises don’t buy on impulse. They buy from companies that establish credibility, presence and deliver value.
A well-crafted B2B brand fuels success by reducing risk perception, improving pricing power, and driving repeat business from high-value customers.
The Cotton Routes Approach
Helping B2B businesses scale-up with impact! Our Growth Framework ensures:
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Brand Impact – Be inspiring, sharp & distinct
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Market Access – Reach maximum target customers
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Sales Enablement – Power-up your sales efforts
Services
Choose from our full stack of market access services:
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Market Coverage Plan
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Competitive Positioning
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Sales Organisation Structure
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Channel Partner Strategy
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Experience Centre
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Key Account Development Plan
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Investor Pitch
Value Proposition
We are committed to delivering exceptional value through:
1. 100% B2B
We are life-long B2B professionals. We understand your business and that all B2B models are not the same. We know the nuances of different types of businesses. In fact, we have a framework that categorises institutional sales businesses into 7 different types with each type requiring a different marketing program altogether.
2. Track Record
We cut our teeth and honed our skills in the midst of top Indian and global B2B marketing minds having been a part of the senior management teams at Vodafone, Tata, Reliance, Shadowfax, Lithium, Payback and many more. We have worked with a select few start-ups and know the special challenges that you face.
3. Full Service Agency
When you work with us, nothing is out of scope! Whether it is strategising how to win big deals, creating appropriate collaterals, making a sales pitch, running marketing campaigns online, participating in events and conferences or setting up customer experience centres. We have the resources to do it all. Writers, planners, designers, digital specialists and strategists, we are a marketing team at your disposal.
4. Budget Friendly
Marketing is a long gestation investment. We spread your investments over a staggered plan so that benefits start accruing from the lowest hanging fruits first.