Growth Partners for Tomorrow's Giants
An India focused Business Services Company for mid-markets and Start-Ups.
Growing Revenue and Profits
Whether you are an Indian start-up or an established international business in a niche market, we help you grow revenue and reduce costs.
B2B Marketing Services
Even the best products don’t sell themselves—enterprise buyers choose brands they recognise, trust, and value. We help innovative B2B startups and mid-market ventures break out and build lasting market leadership through end-to-end marketing solutions.
Accounting Back-Office
Outsource repetitive and measurable work to a dedicated team of trained staff. Well established model for customer support, accounting, employee helpdesk, digital marketing, application coding/testing and maintenance. The main advantages are efficiency and scalability.
Your India Representative
One of the best ways to test an international market's potential is to have a representative office in that country. But this creates legal, financial and people related commitments upfront. We offer a no strings attached option to market your products and access to our network through our India Representative Office service.
Market Entry Services
India is a huge market and growing one at that. But, it is also very unique in the way business is done, not to mention local laws and customs. We have been assisting foreign firms in navigating their India entry from research to incorporation since 2007. As practicing professionals, we deliver a blend of pragmatism and prudence when it comes to the tricky aspects of doing business in India.
Values
Our capital is the personal reputation of the partners, built assiduously over decades in our corporate careers. These are what define us and what differentiate us. They are our promise as well as our line in the sand.
Solution Oriented
Networked
Professional
Trust
Team
We are corporate professionals who led remarkable careers contributing to building some of the best known businesses in India such as the Tata Group, Reliance, Vodafone, Asian Paints and more. Each of our Practice Leads is a deep India expert in different domains and functions. Together, we bring forth a formidable combination of cross functional, cross domain perspective and the experience of building and running businesses in India.
Sample Projects
About
Starting as a market access company in 2007, we helped over a dozen companies from around the world do business in India until the Global Financial Crisis. Since 2018, we have focused on helping Indian tech companies go-to-market, specially in the B2B arena.
Our deep experience in working in India for global companies, positions us as a bridge for culture and performance between India and international businesses. At "Cotton Routes", we endeavour to replicate the India's historical trade engagement with the outside world in a strategic-pragmatic, solution searching spirit that is natural to the Indian way of doing things.
